Wondering if coffee could become more than a passion?
Join us for a 2-day coffee experience, perfect for aspiring and emerging coffee professionals — free entry for all!
Discover real career pathways, meet hiring employers, learn from industry experts, and experience the craft up close, all in one place:
- Understand how to enter and grow in the coffee industry
- Gain exposure to real employers and hiring cafés
- Validate and strengthen your skills through learning and industry interaction
- Explore training pathways supported by SkillsFuture initiatives
- Connect with professionals and like-minded coffee enthusiasts
Plus, enjoy exclusive perks:
- Complimentary goodie bag
- Up to 5 free coffee samples at The Brew Bar
- Free coffee drip bags / tea sachets and vouchers upon completion of The Singapore Coffee Experience activity passport*
*limited to the first 200 redemptions each day
Whether you’re exploring your first step into the world of coffee or already brewing behind the counter, this is your gateway into Singapore’s thriving artisanal coffee industry.
Event Highlights
Brewer's Throwdown - Day 1
Step up to compete or join us to watch emerging talents showcase their brewing skills and creativity live.
| Time | Round | What’s in it for you |
| 10:00AM – 12:00PM | Round 1: Compulsory 15 competitors present their signature brews. Only 5 will advance to the finals. | 🔥 Drop by in the morning to support your favourite barista. Come early to catch more competitors in action. |
| 2:00PM – 4:00PM | Round 2: Open Service (Finals) Top 5 finalists compete in a technical challenge. | 🏆 Stay from 2PM onwards to witness the most intense competition. |
| 4:00PM – 4:30PM | Result Tabulation Judges deliberate and final scores are tallied. | ☕ Explore the festival while waiting for results. |
| 4:30PM – 5:00PM | Award Ceremony Announcement of winners and prize presentation. | 🎉 Gather at the competition stage at 6:30PM to cheer for the winners. |
Workshops - Day 2
Features certified taster classes, hands-on masterclasses, industry seminars, and career-focused workshops — offering participants a clear pathway to deepen their coffee knowledge and advance in the profession.
| Time | Workshop | Description |
| 11:00AM – 12:00PM | Entrepreneurship 101 for Home-Based Coffee Creators by SSA Culinary | Looking to turn your passion into profit? This workshop is perfect for aspiring entrepreneurs, covering branding, costs, licensing, and building a loyal customer base. |
| 12:00PM – 1:00PM | Unlocking the Flavours with Bettr Academy by Bettr Academy | Put your taste buds to the test in this interactive coffee challenge! Sample two coffees with different acidity profiles, guess which is which, and learn from our expert barista about acidity and the journey from seed to cup. |
| 1:00PM – 2:00PM | Coffee Decoded: Uncover the Story Behind Your Morning Fix by School Of Coffee | Discover the joy of brewing great coffee. Learn coffee basics, from popular beans in Singapore to freshness, grind size, and proper coffee dosing. Master pour‑over techniques and enjoy live demonstrations of gourmet black coffee, local kopi (Kopi O and Kopi), and simple local tea using an innovative brewing product. |
| 2:00PM – 3:00PM | SkillsFuture Advice Workshop | Unlock your potential with our SFA workshop where you'll get to explore emerging industry trends, identify in-demand skills and learn how to tap on SkillsFuture resources to support your career journey. |
| 3:00PM – 4:00PM | Unlocking the Flavours with Bettr Academy by Bettr Academy | Put your taste buds to the test in this interactive coffee challenge! Sample two coffees with different acidity profiles, guess which is which, and learn from our expert barista about acidity and the journey from seed to cup. |
The Brew Bar
Our Brew Bar celebrates the art of specialty brewing — where every cup is thoughtfully prepared to highlight the unique flavours of each bean.
- Watch Skilled Baristas in action
- Explore different brewing styles
- Taste coffees crafted with care
Simply present your tear-off voucher to the barista to enjoy a complimentary sample cup!
| 27 March, Friday | Barista Showcase Schedule |
| 10:00AM – 11:00AM | La Saigon |
| 11:00AM – 12:00PM | Paksong |
| 12:00PM – 1:00PM | Cowpresso |
| 1:00PM – 2:00PM | Paksong |
| 28 March, Saturday | |
| 10:00AM – 11:00AM | La Saigon |
| 11:00AM – 12:00PM | Diff Specialty |
| 12:00PM – 1:00PM | Cowpresso |
| 1:00PM – 2:00PM | Coexist Coffee Co |
Booth Showcase
1. Industry Showcase
From beans and brewing equipment to fresh ideas shaping the café scene, explore booths showcasing brands and communities from across Singapore’s coffee ecosystem, including Alchemist, Tiong Hoe, and Huggs.
2. Training & Skills Pathways
Meet leading training providers offering industry-recognised courses and certifications designed to help you turn your passion for coffee into real career opportunities.
- Bettr Academy
- School of Coffee
- SSA Culinary Institute
Recruitment Hub
| Ebb & Flow Group | Starbucks Coffee Singapore | Spa Esprit Group | The Coffee Bean & Tea Leaf |
| Baristart Coffee | Five Oars Coffee Roasters | VNTR Kitchen | BreadTalk Group Pte. Ltd. |
| Tim Hortons Singapore | Kings Cart Coffee | ||
*Applicable only for Singapore Citizens and Permanent Residents.
Career Coaching
Get personalised career and skills advice through LLSG’s Skills and Training Advisory and e2i’s Career Coaching*.
Look out for all this and more this March at The Singapore Coffee Experience!
*Applicable only for Singapore Citizens and Permanent Residents.